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~language:"eng"
~person:"Sheth, Jagdish N."
~type_genre:"Collection of articles of several authors"
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Marketing management
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Marketingmanagement
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Rajan Varadarajan
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Strategic management
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Strategisches Management
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Competitive strategy
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Diversification
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Diversifikation
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Innovationsmanagement
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Market segmentation
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Collection of articles of several authors
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Sheth, Jagdish N.
Porter, Michael E.
9
Rugman, Alan M.
9
Dagnino, Giovanni Battista
8
Wood, John Cunningham
8
Wood, Michael C.
8
Ordóñez de Pablos, Patricia
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Springer, Reiner
7
Heath, Robert L.
6
Hitt, Michael A.
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Verbeke, Alain
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Wang, John
6
Baum, Joel A. C.
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Berndt, Ralph
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Cooper, Cary
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Gregory, Anne
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Hunter, M. Gordon
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Höhmann, Hans-Hermann
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Javidan, Mansour
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Albach, Horst
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Albers, Sascha
4
Andersen, Torben Juul
4
Galliers, Robert
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Keller, Peter
4
Keuper, Frank
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Saridakis, George
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Tavana, Madjid
4
Thompson, Kelly
4
Varadarajan, Rajan
4
Wilkinson, Timothy J.
4
Ambrosini, Véronique
3
Ansoff, Harry Igor
3
Baden-Fuller, Charles
3
Beech, John
3
Belenky, Vladimir M.
3
Bettis, Richard A.
3
Blecker, Thorsten
3
Buckley, Peter J.
3
Cahoy, Daniel R.
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Chadraba, Petr
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Legends in strategic marketing
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Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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