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~language:"eng"
~person:"Sivakumaran, Bharadhwaj"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Konsumentenverhalten
Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Consumer behaviour
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India
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Sivakumaran, Bharadhwaj
Kukar-Kinney, Monika
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Rajagopal
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Fam, Kim Shyan
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Gázquez-Abad, Juan Carlos
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Monroe, Kent B.
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Xia, Lan
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Dewani, Prem Prakash
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Barrio-García, Salvador del
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
2
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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