//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Su, Song"
~subject:"China"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television production"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Werbewirkung
Advertising effects
1
Film production
1
Filmproduktion
1
Social Web
1
Social behaviour
1
Social web
1
Soziales Verhalten
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Su, Song
Agarwal, P. K.
1
Cauberghe, Verolien
1
Faseur, Tine
1
Gupta, Swati
1
Huang, Jinsong
1
Hudders, Liselot
1
Kumar, Pradeep
1
Liu, Xi
1
Martí-Parreño, José
1
Miller, Paula M.
1
Panic, Katarina
1
Ruiz Mafe, Carla
1
Scribner, Lisa L.
1
Tyagi, A. K.
1
Zhou, Liuning
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->