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~language:"eng"
~person:"Vrontis, Demetris"
~source:"econis"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Interview"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Social Web
16
Social web
16
Internet marketing
7
Online-Marketing
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Konsumentenverhalten
6
Social media
5
Brand management
4
Markenführung
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Vrontis, Demetris
Dwivedi, Yogesh Kumar
28
Füller, Johann
23
Law, Chun Hung Roberts
23
Hajli, Nick
22
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
21
Flavián Blanco, Carlos
19
Rita, Paulo
19
Harrigan, Paul
18
Pitt, Leyland F.
18
Qiu, Liangfei
18
Agnihotri, Raj
17
Hollebeek, Linda D.
16
Laurell, Christofer
16
Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Ozuem, Wilson
15
Casaló, Luis V.
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Akram, Umair
13
Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Thaichon, Park
13
Veloutsou, Cleopatra
13
Constantinides, Efthymios
12
Etter, Michael
12
Lu, Yaobin
12
Milne, George R.
12
Schweidel, David A.
12
Berthon, Pierre R.
11
Brem, Alexander
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Journal of Asia Business Studies
2
Contextual evolution across markets, disciplines and sectors
1
European management journal
1
Global business & economics review
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of global marketing
1
Journal of intellectual capital
1
Journal of international management
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Journal of marketing communications
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Journal of promotion management : JPM
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Technological forecasting & social change : an international journal
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
5
Exploring the interplay of intellectual capital, environmental compliance, innovation and social media usage in enhancing business performance in Vietnamese manufacturers
Truong Binh Thi Thanh
;
Nguyen Van Phuong
;
Vrontis, Demetris
- In:
Journal of intellectual capital
25
(
2024
)
2/3
,
pp. 488-509
Persistent link: https://www.econbiz.de/10015056914
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
8
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
9
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
10
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
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