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~language:"eng"
~person:"Zhang, Yufei"
~subject:"Beschwerdemanagement"
~subject:"Brand loyalty"
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Brand loyalty
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Zhang, Yufei
Calantone, Roger J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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