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~language:"eng"
~person:"Zhao, Xiaoyu"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marketing management
Brand equity
1
Brand extension
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Brand management
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Consumer behaviour
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Jugendliche
1
Luxury goods
1
Luxusgüter
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Markenführung
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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