Enke, Margit (ed.); Geigenmüller, Anja (ed.); … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price …