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~language:"eng"
~subject:"Advertising"
~subject:"Großbritannien"
~subject:"Wahlverhalten"
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Advertising
Großbritannien
Wahlverhalten
Zeitung
1,168
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1,136
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508
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508
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180
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168
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94
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94
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90
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85
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85
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84
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79
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77
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71
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71
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7
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7
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5
Shapiro, Jesse M.
5
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5
Sonnac, Nathalie
5
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Benham Newspapers Ltd
1
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1
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1
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1
Express Newspapers Ltd
1
Farnham Castle Newspapers Ltd
1
Graduate School Of Business Administration
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1
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1
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1
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1
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1
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1
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History of retailing and consumption
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3
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3
Journal of historical research in marketing
3
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3
The journal of media economics
3
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2
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Japan and the world economy : international journal of theory and policy
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1
Economica
1
Edinburgh University Commerce Graduates' Association. Jubilee lecture 1973
1
Employee relations
1
Erasmus journal for philosophy and economics : EJPE
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of political economy
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ECONIS (ZBW)
192
USB Cologne (EcoSocSci)
3
Other ZBW resources
2
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197
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1
A healthy diet : British newspaper narratives in the 1920s
Lyon, Phil
;
Kautto, Ethel
- In:
History of retailing and consumption
8
(
2022
)
2
,
pp. 107-129
Persistent link: https://www.econbiz.de/10014251181
Saved in:
2
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
3
Breaking the news? : should digital platforms be required to fund news publishers?
Lesh, Matthew
-
2023
Persistent link: https://www.econbiz.de/10013550254
Saved in:
4
The electric telegraph, news coverage and political participation
Wang, Tianyi
-
2023
impacts of the electric telegraph on national elections. I use proximity to daily
newspapers
with telegraphic connections to … that
newspapers
facilitated the dissemination of national news to local areas. In addition, text analysis on more than a … hundred small-town weekly
newspapers
from the 1840s shows that the improved access to news from Washington led
newspapers
to …
Persistent link: https://www.econbiz.de/10014315749
Saved in:
5
Subscribe Now : On the Effectiveness of Advertising Messages in Promoting
Newspapers
’ Online Subscriptions
Wilczek, Bartosz
;
Schulte-Uentrop, Ina
;
Thurman, Neil
-
2023
Previous literature has suggested that newspaper publishers should optimize how they advertise their online subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay for such online subscriptions are still rare. Therefore,...
Persistent link: https://www.econbiz.de/10014344330
Saved in:
6
Electoral importance and the news market : novel data and quasi-experimental evidence from India
Cagé, Julia
;
Cassan, Guilhem
;
Jensenius, Francesca R.
-
2023
Persistent link: https://www.econbiz.de/10014227353
Saved in:
7
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
8
Did eighteenth-century shopkeepers use
newspapers
to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
9
The political economy of propaganda : evidence from US
newspapers
Ottinger, Sebastian
;
Winkler, Max
-
2022
text data from local
newspapers
and a difference-in-differences strategy, we find that stories of sexual assaults by Black … Democratic
newspapers
only. …
Persistent link: https://www.econbiz.de/10012886744
Saved in:
10
Immigrant narratives
Gehring, Kai
;
Adema, Joop
;
Poutvaara, Panu
-
2022
newspapers
over the 2000 to 2019 period. Using 16 human coders to evaluate our method, we find that it clearly outperforms simple …
Persistent link: https://www.econbiz.de/10013418879
Saved in:
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