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~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Theory
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129,769
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129,675
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63,376
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63,373
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Melewar, T. C.
29
Diamantopoulos, Adamantios
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Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Keller, Kevin Lane
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
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Ekinci, Yuksel
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Khan, Imran
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King, Ceridwyn
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Rahman, Zillur
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Veloutsou, Cleopatra
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Gil Saura, Irene
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Paul, Justin
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Sreejesh, S.
15
Wong, IpKin Anthony
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De Chernatony, Leslie
14
Gupta, Suraksha
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Kumar, Vikas
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Pelsmacker, Patrick de
14
Ko, Eunju
13
Merrilees, Bill
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Pike, Steven
13
Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
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Hollebeek, Linda D.
12
Jang, Soocheong
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Liu, Chih-Hsing
12
Park, Jungkun
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Journal of marketing research : JMR
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ECONIS (ZBW)
7,885
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1
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1
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
2
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
3
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
4
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
5
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
6
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
7
Addressing the inherent ethereality and mutability of organisational identity and image : a Bakhtinian response
Goby, Valerie Priscilla
;
Karimova, Gulnara Z.
- In:
International journal of organizational analysis
32
(
2024
)
2
,
pp. 286-298
Persistent link: https://www.econbiz.de/10014493820
Saved in:
8
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
9
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
10
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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