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~language:"eng"
~subject:"Brand management"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Brand management
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64
Fashion
61
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33
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24
Textile distribution
22
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21
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21
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17
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17
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13
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10
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Phau, Ian
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Journal of fashion marketing and management
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Springer series in fashion business
1
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ECONIS (ZBW)
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1
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the
fashion
heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Contemporary case studies on
fashion
production, marketing and operations
Chow, Pui-Sze
(
ed.
);
Chiu, Chun-Hung
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011775198
Saved in:
4
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
5
Luxury
fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
6
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
7
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
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