Kołaszewska, Izabela; Kacprzak, Agnieszka - In: Journal of marketing and consumer behaviour in emerging … (2022) 2/15, pp. 4-23
. Studying the impact of influencers on children is of great importance not only for marketers, but also for parents responsible … components of the attitude (cognitive, emotional and behavioural) of children and parents towards children influencers. The … aged 8-11 and their parents. During the interviews, one sample YouTube video and two TikTok children influencer videos were …