//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Creativity"
~subject:"Wirtschaftsgeschichte"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Creativity
Wirtschaftsgeschichte
Advertising industry
133
Werbewirtschaft
133
USA
27
United States
27
Werbung
22
Advertising
21
Advertising planning
19
Werbeplanung
19
Globalisierung
18
Globalization
18
Internet marketing
11
Kreativität
11
Online-Marketing
11
Großbritannien
10
United Kingdom
10
Economic history
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Brand
7
Markenartikel
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Branchenentwicklung
6
Sector development
6
Theorie
6
Theory
6
Weibliche Führungskräfte
6
Women managers
6
Lateinamerika
5
Latin America
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Multinationales Unternehmen
5
Supplier relationship management
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Lehrbuch
Article in journal
72
Aufsatz in Zeitschrift
72
Book section
19
Case study
2
Fallstudie
2
Arbeitspapier
1
Article
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Textbook
1
Working Paper
1
research-article
1
review
1
more ...
less ...
Language
All
English
German
1
Author
All
Koslow, Scott
2
Aktaş, Melike
1
Altstiel, Tom
1
Archer, Anne
1
Blythe, Jim
1
DeFillippi, Robert
1
Fitch, Kate
1
Gençtürk Hızal, Gilman Senem
1
Goldenberg, Jacob
1
Grow, Jean
1
Hill, Denise
1
Hällgren, Markus
1
Izzo, Francesco
1
Jennings, Marcel
1
Kilgour, Mark
1
King, Stephen
1
Ling, Peter
1
Marasco, Alessandra
1
Masiello, Barbara
1
Mazursky, David
1
Parichart Sthapitanonda
1
Sasser, Sheila
1
Sasser, Sheila L.
1
Schwarzkopf, Stefan
1
Schürmann, Sandra
1
Souket, Rizwanah
1
Spector, Shelley
1
Walczyk, Doris
1
Wills, Jeanie
1
Wright, Donald K.
1
Öberg, Christina
1
Özdemir, B. Pınar
1
more ...
less ...
Published in...
All
Women in PR history
6
A master class in brand planning : the timeless works of Stephen King
1
Advancing research on projects and temporary organizations
1
Breaking new ground in theory and practice
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Global advertising practice in a borderless world
1
Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
The Routledge companion to marketing and feminism
1
The Sage handbook of advertising
1
The role of creativity in the management of innovation : state of the art and future research outlook
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
2
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
3
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
Saved in:
4
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
5
A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah
- In:
Women in PR history
,
(pp. 80-90)
.
2021
Persistent link: https://www.econbiz.de/10012501794
Saved in:
6
The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda
- In:
Women in PR history
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012501795
Saved in:
7
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
8
Advertising creative : strategy, copy, design
Altstiel, Tom
;
Grow, Jean
;
Jennings, Marcel
-
2020
-
Fifth edition
Persistent link: https://www.econbiz.de/10011973294
Saved in:
9
Advertising in Singapore : regional hub, global model
Ling, Peter
- In:
Global advertising practice in a borderless world
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011668024
Saved in:
10
How innovation impacts artistic creativity - managing innovation in the advertising sector
Öberg, Christina
- In:
The role of creativity in the management of innovation …
,
(pp. 73-95)
.
2017
Persistent link: https://www.econbiz.de/10011707703
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->