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~language:"eng"
~subject:"Event marketing"
~subject:"Music"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Event marketing
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Big event
693
Großveranstaltung
693
Sport event
287
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287
Sport
158
Sports
157
Consumer behaviour
127
Konsumentenverhalten
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Fairley, Sheranne
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International journal of event and festival management
27
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
11
Tourism management perspectives : TMP
7
International journal of arts management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
International journal of contemporary hospitality management
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Sport management review
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Tourism economics : the business and finance of tourism and recreation
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European Sport management quarterly : ESMQ
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of hospitality marketing & management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Tourism and hospitality research : THR
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African journal of business and economic research : AJBER
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Amfiteatru economic : an economic and business research periodical
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Argumenta oeconomica
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Entrepreneurship and regional development : an international journal
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EuroMed journal of business
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European journal of marketing : EJM
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European journal of political economy
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European research studies
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Global business and finance review
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International Journal of Hospitality and Event Management
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International journal of consumer studies
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International journal of entrepreneurial behaviour & research
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International journal of management reviews : IJMR
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ECONIS (ZBW)
157
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The Eurovision Song Contest : voting rules, biases and rationality
Ginsburgh, Victor
;
Moreno-Ternero, Juan D.
- In:
Journal of cultural economics
47
(
2023
)
2
,
pp. 247-277
Persistent link: https://www.econbiz.de/10014322955
Saved in:
3
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
4
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
5
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
6
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
7
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
8
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
9
Investigating the recovery of community events in Scotland, post-COVID-19
Davies, Nick
;
Robbins, Lindsay
;
Baxter, Daniel
;
Viol, Maren
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10014430373
Saved in:
10
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
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