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~language:"eng"
~subject:"Germany"
~subject:"Produktdifferenzierung"
~type_genre:"Mikroform"
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Produktdifferenzierung
Produktgestaltung
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Product design
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Fritzmann, Katrin
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ECONIS (ZBW)
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Investigating the influence of product design variations on the product's commercial success
Fritzmann, Katrin
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2015
Persistent link: https://www.econbiz.de/10012138300
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Marketing complex products : entering consideration and optimizing product design
Schreiner, Thomas
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2015
Persistent link: https://www.econbiz.de/10011615597
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