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~language:"eng"
~subject:"International marketing"
~type_genre:"Book section"
~type_genre:"Directory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fachkunde"
~type_genre:"Fallstudie"
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Alozie, Emmanuel C.
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Belk, Russel W.
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Hooft, Andreu van
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Mulken, Margot van
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Advertising in developing and emerging countries : the economic, political and social context
1
Cross-cultural and critical perspectives on brands
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
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2
Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 21-41)
.
2011
Persistent link: https://www.econbiz.de/10009262006
Saved in:
3
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
4
Chinese consumer readings of global and local advertising appeals
Zhou, Nan
;
Belk, Russel W.
-
2009
Persistent link: https://www.econbiz.de/10003785585
Saved in:
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