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~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Konsumentenverhalten
Marketing management
Brand equity
57
Markenwert
48
Brand management
35
Markenführung
35
Markenimage
24
Brand image
23
Consumer behaviour
17
Brand
13
Markenartikel
13
Social Web
10
Social web
10
Internal branding
8
Interne Markenführung
8
brand equity
8
Human Resource Management
6
Personalmanagement
6
Internet marketing
5
Measurement
5
Messung
5
Online-Marketing
5
Competition
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Online retailing
4
Online-Handel
4
Performance measurement
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Performance-Messung
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4
Wettbewerb
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Advertising effects
3
Beziehungsmarketing
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Brand Equity
3
Customer integration
3
Dienstleistungsqualität
3
Firm value
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India
3
Indien
3
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3
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Loginova, Oksana
2
Agbokanzo, Koffi Selom
1
Baranidharan, S.
1
Breazeale, Michael
1
Brengman, Malaika
1
Catherine, S.
1
Dąbrowski, Dariusz
1
Emes, Jutta
1
Gabriel, Reena
1
Germann, Frank
1
Gruca, Thomas S.
1
Gundona, Ireneus
1
Günaydin, Reyhan
1
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Hein, Sebastian
1
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1
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1
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1
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1
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1
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1
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1
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1
Suresh, N. V.
1
Tanchoux, Philippe
1
Tugrul, Tugba Orten
1
Willems, Kim
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Witmaier, Alexander
1
Yamoah, Fred A.
1
Yıldız, Emel
1
Zhang, Hao
1
Zhao, Xiaoyu
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Zhu, John Jianjun
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Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Marketing accountability for marketing and non-marketing outcomes
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on integrating social media into strategic marketing
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
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ECONIS (ZBW)
20
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1
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
5
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
6
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
7
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
8
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
9
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
10
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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