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~language:"eng"
~subject:"Markenführung"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
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Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
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2
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
3
Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russel Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Celebrity, convergence and transformation
,
(pp. 147-163)
.
2018
Persistent link: https://www.econbiz.de/10011737144
Saved in:
5
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
Saved in:
6
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
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7
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
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8
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
9
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
10
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
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