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~language:"eng"
~subject:"Marketing theory"
~type_genre:"Collection of articles written by one author"
~type_genre:"Thesis"
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Marketing theory
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Antorini, Yun Mi
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The identity of luxury brands
Heine, Klaus
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2012
Persistent link: https://www.econbiz.de/10009532910
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2
The impact of public brands on the development of trust-based coorperations between public institutions
Henkel, Stefanie
-
2008
Persistent link: https://www.econbiz.de/10003755318
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3
Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003642773
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4
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
5
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
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