//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Marketing theory"
~type_genre:"Thesis"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Brand management
296
Markenführung
296
Brand
97
Markenartikel
97
Consumer behaviour
82
Konsumentenverhalten
82
Brand image
73
Markenimage
73
Theorie
49
Theory
49
Markenpolitik
24
USA
23
United States
23
Corporate reputation
19
Deutschland
19
Germany
19
Handelsmarke
19
Competition
18
Firmenimage
18
Store brand
18
Wettbewerb
18
Beziehungsmarketing
16
Innovation
16
Relationship marketing
16
Advertising effects
15
Marketingmanagement
15
Product quality
15
Produktqualität
15
Social Web
15
Social web
15
Werbewirkung
15
Einzelhandel
14
Retail trade
14
Internationales Marketing
13
Market entry
13
Marketing management
13
Markteintritt
13
International marketing
12
Marketing
12
Preismanagement
11
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Thesis
Working Paper
Article in journal
54
Aufsatz in Zeitschrift
54
Aufsatz im Buch
12
Book section
12
Arbeitspapier
5
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Aufsatzsammlung
2
Collection of articles of several authors
2
Einführung
2
Lehrbuch
2
Reprint
2
Sammelwerk
2
Textbook
2
Case study
1
Collection of articles written by one author
1
Conference paper
1
Fallstudie
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Sammlung
1
more ...
less ...
Language
All
English
German
21
Author
All
Aaker, Jennifer
2
Brasel, S. Adam
2
Fournier, Susan
2
Antorini, Yun Mi
1
Franses, Philip Hans
1
Hampf, Anders
1
Heine, Klaus
1
Henkel, Stefanie
1
Heß, Silke C.
1
Hinkel, Julia
1
Kuester, Sabine
1
Lindberg-Repo, Kirsti
1
Loef, Joost
1
Sloot, Laurens M.
1
Terech, Andres
1
Verhoef, Peter C.
1
Young, Jennifer
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
ERIM report series research in management
1
Meddelanden från Svenska Handelshögskolan
1
PhD series / Copenhagen Business School
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research series / Erasmus Universiteit Rotterdam
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Tinbergen Institute research series
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
2
Branding : the past, present, and future : a study of the evolution and future branding
Hampf, Anders
;
Lindberg-Repo, Kirsti
-
2011
Persistent link: https://www.econbiz.de/10009157520
Saved in:
3
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
5
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
6
The impact of public brands on the development of trust-based coorperations between public institutions
Henkel, Stefanie
-
2008
Persistent link: https://www.econbiz.de/10003755318
Saved in:
7
Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003642773
Saved in:
8
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
9
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
10
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->