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~language:"eng"
~subject:"Mobile communications"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Mobile communications
Relationship marketing
United States
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548
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481
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347
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248
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240
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157
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124
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124
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110
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109
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106
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105
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104
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104
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81
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75
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75
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4
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3
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3
Uhl, Axel
3
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2
Brandt, Daniela
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Straker, Karla
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
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Conference on Postal and Delivery Economics <22., 2014, Frascati>
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Conference “Competition on the Internet” <2013, München>
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Council on Foreign Relations
1
European Marketing Academy
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Federal Reserve Bank of Chicago
1
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1
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1
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1
ICETE <4, 2007, Barcelona>
1
Internationale Tagung Wirtschaftsinformatik <6, 2003, Dresden>
1
Ludwig-Maximilians-Universität München
1
Münchner Kreis
1
OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
1
Progress & Freedom Foundation
1
Springer Malaysia Representative Office
1
Technische Universität Dresden
1
Telecommunications Policy Research Conference <23, 1995>
1
Universität Heidelberg
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Acta Universitatis Oeconomicae Helsingiensis / A
5
Cases on strategic social media utilization in the nonprofit sector
5
Harvard business review : HBR
5
Cases on managing e-services
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Management information systems : mis quarterly
3
A Gower book
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Contributions to Economics
2
Contributions to economics
2
Crowdfunding : the corporate era
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
2
Freiburger Studien zur Netzökonomie
2
Handbook of social media management : value chain and business models in changing media markets
2
ICT management in non-profit organizations
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of information systems and change management : IJISCM
2
Journal of marketing for higher education
2
Organizational innovation and IT governance in emerging economies
2
PhD series / Copenhagen Business School
2
Psychology & marketing
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Sloan working papers
2
Social media and crisis communication
2
Springer / Management/Business for professionals
2
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2
Strategic information systems ; Vol. 1
2
Transforming government supply chain management
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Working papers / Center for Information Systems Research, CISR
2
A Council on Foreign Relations book
1
AIUB business and economics working paper series
1
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advances in business and management forecasting
1
Advances in mathematical programming and financial planning : a research annual
1
Advances in regulatory economics
1
Advances in regulatory economics series
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ECONIS (ZBW)
366
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
A Software Framework for Mobile Apps in the Museum Application Domain
Baumgärtner, Tobias
-
2024
Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.
Persistent link: https://www.econbiz.de/10014527978
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
4
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
5
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
6
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
7
The predictive power of social media data
Buus Lassen, Niels
-
2023
-
First edition
Persistent link: https://www.econbiz.de/10014362899
Saved in:
8
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
9
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
10
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
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