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~language:"eng"
~subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Peter Lang GmbH
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brick & mortar shopping in the 21st century
7
Emotional, sensory, and social dimensions of consumer buying behavior
7
Premier reference source
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Handbook of research on consumer behavior change and data analytics in the socio-digital era
4
Handbook of research on retailer-consumer relationship development
4
Handbook of research on the platform economy and the evolution of e-commerce
4
International journal of retail & distribution management
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Advanced technologies management for retailing : frameworks and cases
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Advances in electronic marketing
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Journal of retailing and consumer services
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Marketing in a digital world
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Marketing in the new global order : challenges and opportunities
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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The Routledge companion to digital consumption
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The future of social commerce : trends for the web 2020 ; trend report 2007/2008
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Artificial intelligence and digital diversity inclusiveness in corporate restructuring
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Big data analytics in operations and supply chain management
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Challenges for the trade of Central and Southeast Europe
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Channel strategies and marketing mix in a connected world
2
Contemporary issues in digital marketing
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Contemporary research in e-marketing ; 1
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Data mining for design and marketing
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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ECONIS (ZBW)
406
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
5
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
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6
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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8
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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9
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
10
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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