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~language:"eng"
~subject:"Online-Handel"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Legends in consumer behavior
16
The why of consumption : contemporary perspectives on consumer motives, goals and desires
9
Conjoint measurement : methods and applications
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
The Cambridge handbook of psychology and economic behaviour
5
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Labelling strategies in environmental policy
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Social psychology of consumer behavior
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
3
Contemporary research in e-branding
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Ethics and morality in consumption : interdisciplinary perspectives
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Handbook on brand and experience management
3
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Perspectives on consumer behaviour : theoretical aspects and practical applications
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advanced technologies management for retailing : frameworks and cases
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Advances in artificial economics : the economy as a complex dynamic system; with 30 tables
2
Advances in services marketing
2
Advances in tourism economics : new developments
2
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Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
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ECONIS (ZBW)
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
5
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
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6
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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8
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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9
Optimizing customer service with chatbots
Şimşek, Ahmet Bahadır
- In:
Intelligent optimization techniques for business analytics
,
(pp. 236-254)
.
2024
Persistent link: https://www.econbiz.de/10014578627
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10
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
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