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~language:"eng"
~subject:"Product management"
~subject:"USA"
~subject:"Wahrnehmung"
~type_genre:"Konferenzbeitrag"
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Product development based on design attributes : an empirical analysis of perceptions and influences
Brusch, Michael
;
Baumert, Katrin
;
Kastner, Paula
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10011772131
Saved in:
2
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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