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~language:"eng"
~subject:"Social web"
~type_genre:"Fallstudie"
~type_genre:"Thesis"
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The role of influencers : an analysis of social media discussion across platforms through a sustained crisis
McCorkindale, Tina
;
DiStaso, Marcia W.
- In:
Social media and crisis communication
,
(pp. 374-385)
.
2018
Persistent link: https://www.econbiz.de/10011734368
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2
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
3
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
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