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~language:"eng"
~subject:"Theorie"
~subject:"Vertriebsweg"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Direct marketing : an international journal
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Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
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Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
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contributor
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2009
Persistent link: https://www.econbiz.de/10003845408
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Contemporary direct marketing
Spiller, Lisa D.
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Baier, Martin
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2005
Persistent link: https://www.econbiz.de/10001880260
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Das Handbuch direct marketing & more
Dallmer, Heinz
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2002
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8., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001679430
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