//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Unternehmensgründung"
~subject:"Werbung"
~type_genre:"Conference paper"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Unternehmensgründung
Werbung
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
4
Brand image
4
Markenimage
4
Werbewirkung
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Brand
2
Entrepreneurship
2
Entrepreneurship approach
2
Markenartikel
2
Personality psychology
2
Personality trait
2
Persönlichkeitsmerkmal
2
Persönlichkeitspsychologie
2
celebrity endorsement
2
Advertisement
1
Agrarpolitik
1
Agricultural policy
1
Arbeitsmarkt
1
Arbeitsmarktpolitik
1
Associations
1
Attributions
1
Behavioral decision making
1
Brand awareness
1
Branding
1
Business start-up
1
Decision
1
Decision theory
1
Eigentumsrechtstheorie
1
Endorsers
1
Entrepreneurs
1
Entscheidung
1
Entscheidungstheorie
1
Ghana
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Conference paper
Konferenzschrift
Article in journal
103
Aufsatz in Zeitschrift
103
Aufsatz im Buch
5
Book section
5
Conference proceedings
2
Collection of articles of several authors
1
Graue Literatur
1
Hochschulschrift
1
Konferenzbeitrag
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
Author
All
Date-Bah, Eugenia
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Institution
All
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Ghana Academy of Arts and Sciences <Accra>
1
University of Chicago / Law School
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
The journal of law & economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
2
Ghana's employment challenges : [proceedings, founder's week celebrations, november 2011]
Date-Bah, Eugenia
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10011281460
Saved in:
3
Markets, firms, and property rights : a celebration of the research of Ronald Coase
2011
Persistent link: https://www.econbiz.de/10009665174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->