//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Werbewirkung"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Computerspiel
26
Video game
26
Consumer behaviour
5
Konsumentenverhalten
5
Online-Spiel
5
Theorie
4
Theory
4
Deutschland
3
Digital goods
3
Digitale Güter
3
Game theory
3
Germany
3
Innovation diffusion
3
Innovationsdiffusion
3
Spieltheorie
3
Verbraucherverhalten
3
Advertising effects
2
Digitalisierung
2
Event marketing
2
Event-Marketing
2
Hamburg
2
Innovation
2
Innovation adoption
2
Innovation management
2
Innovationsakzeptanz
2
Innovationsmanagement
2
Internet
2
Internet usage
2
Internetnutzung
2
Learning organization
2
Lernende Organisation
2
Motivation
2
Network economics
2
Netzwerkökonomik
2
Social Web
2
Social web
2
Sponsoring
2
USA
2
United States
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
19
Book section
19
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Thesis
2
Working Paper
2
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
German
5
Author
All
Mutter, Tobias
1
Shaqiri, Afrim
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
Saved in:
2
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->