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~language:"eng"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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A master class in brand planning : the timeless works of Stephen King
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2006 Business & Economics Society International Conference ; Vol. 1
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Chris Argyris : critical evaluations in business and management
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Consumer culture in Latin America
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Consumerism and the co-operative movement in modern British history : taking stock
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economies et sociétés ; 47,3/4
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Field guide to case study research in business-to-business marketing and purchasing
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
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ECONIS (ZBW)
128
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1
Expanding discussions on incentives on corporate governance : employees' compensation and organizational justice
Silva, Luciana Iwashita da
;
Bulgacov, Sergio
- In:
Handbook of research methods for corporate governance : …
,
(pp. 199-222)
.
2023
Persistent link: https://www.econbiz.de/10014330618
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2
Hybrid work organisation and well-being strategies in advertising agencies during the Covid-19 pandemic
Moraru, Mădălina
;
Surugiu, Romina
- In:
Perspectives on workplace communication and well-being …
,
(pp. 146-161)
.
2023
Persistent link: https://www.econbiz.de/10014309129
Saved in:
3
Marketing's hidden figures : black women leaders in advertising
Davis, Judy Foster
- In:
The Routledge companion to marketing and feminism
,
(pp. 45-58)
.
2022
Persistent link: https://www.econbiz.de/10014474310
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4
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
5
An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius
;
Samaradivakara, Chandrani A.
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 362-379)
.
2021
Persistent link: https://www.econbiz.de/10012816099
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6
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
7
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
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8
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
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9
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
10
The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora
;
Martínez, Carolina
;
Xifra, Jordi
- In:
Women in PR history
,
(pp. 67-79)
.
2021
Persistent link: https://www.econbiz.de/10012501793
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