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~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
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25
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Aufsatz in Zeitschrift
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Tucker, Catherine
62
Goldfarb, Avi
17
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Lambrecht, Anja
7
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Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing research : JMR
6
Journal of marketing
4
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3
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2
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ECONIS (ZBW)
62
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62
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Frontiers: digital hermits
Miklós-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
- In:
Marketing science
43
(
2024
)
4
,
pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
Saved in:
3
Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers
Neumann, Nico
;
Tucker, Catherine
;
Subramanyam, Kumar
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 519-571
Persistent link: https://www.econbiz.de/10014458489
Saved in:
4
Conducting research in marketing with quasi-experiments
Goldfarb, Avi
;
Tucker, Catherine
;
Wang, Yanwen
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013258834
Saved in:
5
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
6
Scaling smart contracts via layer-2 technologies : some empirical evidence
Cong, Lin William
;
Hui, Xiang
;
Tucker, Catherine
;
Zhou, …
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7306-7316
Persistent link: https://www.econbiz.de/10014444126
Saved in:
7
Privacy regulation and barriers to public health
Buckman, Joseph R.
;
Adjerid, Idris
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 342-350
Persistent link: https://www.econbiz.de/10014289137
Saved in:
8
Product quality and performance in the internet age : evidence from creationist-friendly curriculum
Sen, Ananya
;
Tucker, Catherine
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 211-229
Persistent link: https://www.econbiz.de/10012801860
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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