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International advertising and communication : current insights and empirical findings
Diehl, Sandra
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ed.
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Terlutter, Ralf
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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International advertising and communication : current insights and empirical findings
Diehl, Sandra
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10004874446
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Brand strength : building and testing models based on experiential information
Walser, Martin G.
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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