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Not all seals are equal : an experimental investigation of the effect of third-party seals on purchase probability in electronic commerce
Baal, Sebastian van
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 177-206
Persistent link: https://www.econbiz.de/10011300666
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Should retailers harmonize marketing variable across their distribution channels? : an investigation of cross-channel effects in multi-channel retailing
Baal, Sebastian van
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1038-1046
Persistent link: https://www.econbiz.de/10010437669
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