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Labrecque, Lauren I.
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Markos, Ereni
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Labrecque, Lauren
5
Swani, Kunal
4
Biswas, Dipayan
3
Lehmann, Donald R.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
3
Psychology & Marketing
3
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2
Online consumer behavior : theory and research in social media, advertising, and e-tail
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
26
Other ZBW resources
5
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1
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
2
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
6
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
7
Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
- In:
Journal of Consumer Psychology
31
(
2021
)
4
,
pp. 746-764
Persistent link: https://www.econbiz.de/10012535533
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.
;
Swani, Kunal
;
Stephen, Andrew T.
- In:
Psychology & Marketing
37
(
2020
)
6
,
pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
Saved in:
10
Color research in marketing : Theoretical and technical considerations for conducting rigorous and impactful color research
Labrecque, Lauren I.
- In:
Psychology & Marketing
37
(
2020
)
7
,
pp. 855-863
Persistent link: https://www.econbiz.de/10012273764
Saved in:
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