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Search: person:"Lemmens, A."
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Lemmens, Aurélie
11
Croux, Christophe
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Stremersch, Stefan
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ECONIS (ZBW)
12
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1
Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Esterzon, Emilie
;
Lemmens, Aurélie
;
Van den Bergh, Bram
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 636-655
Persistent link: https://www.econbiz.de/10014325394
Saved in:
2
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
Saved in:
3
In pursuit of enhanced customer retention management : review, key issues, and future directions
Ascarza, Eva
;
Neslin, Scott A.
;
Netzer, Oded
;
Anderson, …
-
2017
In today's turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge – with a particular focus on predicting customer churn. However, several other...
Persistent link: https://www.econbiz.de/10011756788
Saved in:
4
Managing churn to maximize profits
Lemmens, Aurélie
;
Gupta, Sunil
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 956-973
Persistent link: https://www.econbiz.de/10012305118
Saved in:
5
Managing churn to maximize profits
Lemmens, Aurélie
;
Gupta, Sunil
-
2013
-
This Version: September 2013
Persistent link: https://www.econbiz.de/10010188433
Saved in:
6
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
7
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721316
Saved in:
8
Trimmed bagging
Croux, Christophe
(
contributor
); …
-
2007
con- tinuous covariate’s efiect on survival time. Computational Statistics & Data Analysis 50, 1131{1151
Lemmens
,
A
…
Persistent link: https://www.econbiz.de/10003623993
Saved in:
9
Modeling within- and across-customer association in lifetime value with copulas
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
-
2010
Persistent link: https://www.econbiz.de/10008664215
Saved in:
10
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
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