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Search: person:"Möller, Jana"
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5
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Möller, Jana
6
Herm, Steffen
3
Eisend, Martin
2
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Journal of international marketing
1
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1
Marketing letters : a journal of research in marketing
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Zukunft Wirtschaft : Beiträge und Positionen 2013
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ECONIS (ZBW)
6
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1
Brand identification by product design : the impact of evaluation mode and familiarity
Herm, Steffen
;
Möller, Jana
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10010465123
Saved in:
2
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
3
Brand perception
Möller, Jana
-
2013
Persistent link: https://www.econbiz.de/10010343792
Saved in:
4
Branding by product design
Herm, Steffen
;
Möller, Jana
- In:
Zukunft Wirtschaft : Beiträge und Positionen 2013
,
(pp. 160-165)
.
2013
Persistent link: https://www.econbiz.de/10011523390
Saved in:
5
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
6
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
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