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The effects of visual rejuvenation through brand logos
Müller, Brigitte
;
Kocher, Bruno
;
Crettaz, Antoine
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
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2
Optimal Bayesian design by inhomogeneous Markov chain simulation
Müller, Peter
;
Sansó, Bruno
;
De Iorio, Maria
- In:
Journal of the American Statistical Association : JASA
99
(
2004
)
467
,
pp. 788-798
Persistent link: https://www.econbiz.de/10002242210
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