//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Marc, Fischer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
6
Brand image
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenartikel
6
Markenführung
6
Markenimage
6
USA
6
United States
6
Marketing management
4
Marketingmanagement
4
Pharmaceutical industry
4
Pharmaindustrie
4
Produktlebenszyklus
4
Arzneimittel
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Market research
3
Marketing
3
Marktforschung
3
New product development
3
Pharmaceuticals
3
Preismanagement
3
Pricing strategy
3
Product life cycle
3
Produktentwicklung
3
Advertising
2
Allocation
2
Allokation
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Empirical method
2
Empirische Methode
2
Firmenimage
2
France
2
Frankreich
2
more ...
less ...
Online availability
All
Undetermined
6
Free
5
Type of publication
All
Article
26
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
1
Article
1
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
German
54
Undetermined
25
Author
All
Fischer, Marc
32
Albers, Sönke
4
Clement, Michel
4
Himme, Alexander
3
Sattler, Henrik
3
Bauer, Hans H.
2
Shankar, Venkatesh
2
Spann, Martin
2
Stäbler, Samuel
2
Tellis, Gerard J.
2
Voelckner, Franziska
2
Wu, Steven
2
Breuer, Christoph
1
Edeling, Alexander
1
Fischer, Adrian
1
Freundt, Tjark
1
Frie, Monika
1
Gassen, Joachim
1
Gehrig, Thomas
1
Giehl, Wolfgang
1
Hanssens, Dominique M.
1
Hornig, Tobias
1
Hoyer, Markus
1
Hutzschenreuter, Thomas
1
Krafft, Manfred
1
Lamprecht, Markus
1
Leeflang, Peter
1
Lennartz, Eric M.
1
Minner, Stefan
1
Peters, Kay
1
Rasztar, Matthias
1
Reinartz, Werner J.
1
Righetti, Claudio
1
Schollmeyer, Thomas
1
Shin, Hyun
1
Stürze, Sascha
1
Verhoef, Peter C.
1
Völckner, Franziska
1
Wagner, Nils
1
Wicker, Pamela
1
more ...
less ...
Published in...
All
MSI reports : working paper series
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Business Research
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management for Professionals
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and economics : QME
1
Schmalenbach business review : sbr
1
Springer eBook Collection
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
OLC EcoSci
4
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2022
1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing...
Persistent link: https://www.econbiz.de/10013418871
Saved in:
2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
6
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
7
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
8
Editorial
Fischer, Marc
;
Gassen, Joachim
;
Gehrig, Thomas
; …
- In:
Business Research
8
(
2015
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011624496
Saved in:
9
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
10
Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->