Wooi Lim, Chee; Kirikoshi, Toru; Okano, Katsuhiko - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 3, pp. 195-215
Purpose – The aim is to explore the potential of a hybrid genetic algorithm‐partial least squares (GA‐PLS) modeling approach to understand the important promotional spending variables that influence physicians' prescribing habits and to help leverage managers' insight to plan better spend...