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Search: person:"Patrick, Vanessa M."
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Consumer behaviour
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Patrick, Vanessa M.
36
Hagtvedt, Henrik
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Izadi, Anoosha
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of retailing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
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1
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1
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1
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ECONIS (ZBW)
34
Other ZBW resources
2
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1
How the eyes connect to the heart : the influence of eye gaze direction on advertising effectiveness
To, Rita Ngoc
;
Patrick, Vanessa M.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012594298
Saved in:
2
Is the uphill road the one more taken? : how task complexity prompts action on non-pressing tasks
Bayuk, Julia Belyavsky
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 436-449
Persistent link: https://www.econbiz.de/10012494468
Saved in:
3
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Designing for All : Consumer Response to Inclusive Design
Patrick, Vanessa M.
;
Hollenbeck, Candice R.
- In:
Journal of Consumer Psychology
31
(
2021
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10012535527
Saved in:
6
Juggling work and home selves : low identity integration feels less authentic and increases unethicality
Ebrahimi, Mahdi
;
Kouchaki, Maryam
;
Patrick, Vanessa M.
- In:
Organizational behavior and human decision processes : …
158
(
2020
),
pp. 101-111
Persistent link: https://www.econbiz.de/10012294597
Saved in:
7
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
8
Crossing the chasm : leadership nudges to help transition from strategy formulation to strategy implementation
Tawse, Alex
;
Patrick, Vanessa M.
;
Vera, Dusya
- In:
Business horizons
62
(
2019
)
2
,
pp. 249-257
Persistent link: https://www.econbiz.de/10011995697
Saved in:
9
The way the wind blows : direction of airflow energizes consumers and fuels creative engagement
Izadi, Anoosha
;
Rudd, Melanie
;
Patrick, Vanessa M.
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 143-157
Persistent link: https://www.econbiz.de/10012154083
Saved in:
10
The power of the pen : Handwritten fonts promote haptic engagement
Izadi, Anoosha
;
Patrick, Vanessa M.
- In:
Psychology & Marketing
37
(
2019
)
8
,
pp. 1082-1100
Persistent link: https://www.econbiz.de/10012189616
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