Pham, Chuong Hong; Nguyen, Hung Vu; Le, Mai Thi Thu; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 2, pp. 287-305
Purpose: This paper employed the self-determination theory (SDT) to examine the synergistic impacts of intrinsic, extrinsic and prosocial motivations in promoting sustained pro-environmental consumption behaviors (PECB). To provide evidence for the study’s theoretical framework, the authors...