Ying, Song; Leone, Daniele; Cicchiello, Antonella Francesca - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1706-1716
Purpose: The economic shock posed by the current COVID-19 outbreak brought out a worldwide public health emergency with a close relationship between the industrial marketing practices, the health level of society and its economic development. The purpose of this study is to analyse the...