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Green Environment
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Green Environmental Responsibility Attitude (GERA)
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Marketing Managers
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Rademaker, Claudia A.
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Economics Institute for Research (SIR), Handelshögskolan i Stockholm
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SSE/EFI Working Paper Series in Business Administration
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Advertising Media and the Green Environmental Aspect
Rademaker, Claudia A.
-
Economics Institute for Research (SIR), …
-
2011
. Furthermore, this study found that green environmental responsibility attitude (
GERA
) is weakly related to the perception on the …
Persistent link: https://www.econbiz.de/10009369224
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Hinders for Eco-friendly Media Selection
Rademaker, Claudia A.
-
Economics Institute for Research (SIR), …
-
2011
considered, green environmental responsibility attitudes (
GERA
) of the users and non-users are assessed.<P> …
Persistent link: https://www.econbiz.de/10009370873
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