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Search: subject:"Globalness"
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ECONIS (ZBW)
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subject:"globales"
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1
Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry
Boseila, Iman
;
Mahrous, Abeer A.
;
Abouaish, Ehab
- In:
American journal of business
38
(
2023
)
4
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014432874
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand
globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
The dual impetus for perceived brand
globalness
and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
4
Is brand
globalness
compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
5
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand
globalness
between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
6
Consumer animosity : the mitigating effect of perceived brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
7
Perception of brand
globalness
and localness : the role of brand competence in stereotype-building and value consciousness
Abrantes, Bruno Fernandes
;
Ali, Rana Basit
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 722-737
Persistent link: https://www.econbiz.de/10014537380
Saved in:
8
User engagement on global social networks : examining the roles of perceived brand
globalness
, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
9
Still in command and control? : Hong Kong's headquarters economy in the changing global and regional context
Lui, Tai-lok
- In:
Asia Pacific business review
28
(
2022
)
5
,
pp. 641-659
Persistent link: https://www.econbiz.de/10013463633
Saved in:
10
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand
Globalness
, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina
-
2022
Development and National Culture Affect the Paths of Perceived Brand
Globalness
to Consumer Behavior across Nations -- Study 2 …. She sheds light on how multinational corporations benefit from their perceived brand
globalness
as well as from the …
Persistent link: https://www.econbiz.de/10013270886
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