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Business horizons
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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1
Rational choice in experimental markets
Plott, Charles R.
- In:
The journal of business : B
59
(
1986
)
4/2
,
pp. 302-327
Persistent link: https://www.econbiz.de/10003691676
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2
Financial ABCs of test-marketing
Fox, Harold W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
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3
Dynamics of quantifiable brandloyalty in test marketing
Cohen, Stanley I.
- In:
New ideas for successful marketing : [National …
,
(pp. 401-419)
.
1966
Persistent link: https://www.econbiz.de/10003514921
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