George Nagy, Brian; Michele Kacmar, K. - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 2, pp. 143-159
Purpose – The purpose of this study is to test the effects of cognitive legitimacy and the assets of newness in the new … investigate the relationships among organizational energy, organizational flexibility, cognitive legitimacy, and customer … suggesting cognitive legitimacy plays a significant mediating role in both the positive relationship between organizational …