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anthropomorphism
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Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen
;
Chen, Rocky Peng
;
Jin, Liyin
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
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