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Search: subject:"hard discounters"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Mind the gap : national brands' sensitivity to price and line-length differentials at
hard
discounters
versus conventional retailers
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
Saved in:
2
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
3
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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