Bui, My; D. Kaltcheva, Velitchka; Patino, Anthony; C. … - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 352-361
Purpose – This research aims to examine the effects of varying front-of-package (FOP) nutrition information type on parents' food product choices for children. Design/methodology/approach – A 3(FOP nutrition information: nutrient specific system vs food group information system vs summary...