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Search: subject_exact:"Emotionale Werbung"
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Emotionale Werbung
59
Emotional branding
48
Consumer behaviour
14
Konsumentenverhalten
14
Werbepsychologie
11
Advertising effects
10
Brand management
10
Markenführung
10
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10
Psychology of advertising
9
Werbung
9
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8
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8
Emotion
7
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5
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4
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4
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Angst
2
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2
Bank marketing
2
Bankmarketing
2
Brand
2
Customer satisfaction
2
Emotionale Produktdifferenzierung
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Hill, Dan
3
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3
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2
Garg, Ruchi
2
Hamby, Anne
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Heath, Robert
2
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Kataria, Aarti
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Journal of advertising
6
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4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
Designing and communicating experience
2
Emerald points
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising theory
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Challenges in an age of dis-engagement
1
Harvard business review : HBR
1
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1
Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of managerial issues : JMI
1
Making a difference through marketing : a quest for diverse perspectives
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Premier reference source
1
Psychology & marketing
1
Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
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ECONIS (ZBW)
55
USB Cologne (EcoSocSci)
4
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1
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
2
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
3
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
4
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
5
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
6
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
7
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
8
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
9
A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
Saved in:
10
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
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