Zhang, Mengze; Fabus, Michal; Zhang, Yizhou - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 61-72
By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that...