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50071
Brand royalty flows within large business groups : the effect of holding company structure and related party transactions committees
Cho, Seunghyun
;
Pae, Jinhan
;
Yoo, Choong-Yuel
- In:
Journal of business finance & accounting : JBFA
50
(
2023
)
7/8
,
pp. 1128-1165
Persistent link: https://www.econbiz.de/10014362757
Saved in:
50072
Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
Saved in:
50073
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
50074
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
50075
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
50076
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
50077
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
50078
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
50079
Brand strategy in airline mergers : simulation examples with Delta and Northwest
Yamamoto, Ryohei
- In:
Current Issues in Public Utilities and Public Policy : …
,
(pp. 203-230)
.
2023
Persistent link: https://www.econbiz.de/10013548987
Saved in:
50080
Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 387-425
Persistent link: https://www.econbiz.de/10013502570
Saved in:
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